Leyre
Armendáriz
I’m Leyre Armendáriz, an Art Director and Brand Designer based in Madrid. My background in Advertising, Graphic Design and Art Direction has shaped a profile that combines strategic thinking, visual sensitivity and a strong interest in how creativity evolves through new tools and workflows.
I like building ideas from the ground up, from concept and brand strategy to visual systems, campaign development and final execution. My approach is thoughtful, versatile and detail-oriented, with a focus on creating work that feels both conceptually solid and visually distinctive.
I’m especially interested in how AI can support the creative process without replacing it. For me, AI is a way to explore faster, think wider and refine better while keeping art direction, taste and brand coherence at the center.
I like building ideas from the ground up, from concept and brand strategy to visual systems, campaign development and final execution. My approach is thoughtful, versatile and detail-oriented, with a focus on creating work that feels both conceptually solid and visually distinctive.
I’m especially interested in how AI can support the creative process without replacing it. For me, AI is a way to explore faster, think wider and refine better while keeping art direction, taste and brand coherence at the center.